Martecci's Fine Fragrances- Fine Fragrances for Special People 

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FRAGRANCE STRENGTHS

Below you will find some definitions of some of the terms and abbreviations concerning “perfume”. I am sure you are already familiar with some of these. These definitions will help bring some clarity and consistency in our communications once the CDF process gets underway. I think you would agree that we should be “on the same page.” I hope you find the material helpful and insightful.
 
First off, the word “perfume” comes from the Latin "Per Fumum." In Latin that means "through the smoke." We get the words "fume", "fumes," ""fumigate," etc from "fumum." But without bogging you down with a lot of other details, the origin of perfume occurred in ancient times when, for example, fragrant resins were burned as incense offerings. However, today, the terminology has changed.
 
Now, at least in the United States, “perfume” is used generally to mean a fragrance for a woman, and “cologne” can be used in conversation to generally refer to a fragrance for a man. I even use these terms in the same fashion at times. In fact, today it is not uncommon to describe any fragrance, as “perfume” or “cologne” regardless of what actual description it should have (EDT, EDP, etc.).
 
Anyhow, one thing you need to keep in mind in the following definitions is, of course, information about the length of time a fragrance will last on you. Other than the concentration and notes of the essence, a fragrance’s tenacity is dependent on other factors, such as your skin type, diet, physical activity, and environment. And, get this. Most people don’t "know" this, but it is possible for a person who has a significant change in diet and physical activity (loose or gain weight) to have a scent “change” in smell ON them or TO them. The truth behind such situations is that the scent was not redesigned or re-mixed with a different formula, but that they, their body chemistry, or their environment changed.
 
And, as a side note, certain fragrance companies do in fact change their fragrance formulations. There are a variety of reasons for this. It could be done as a marketing strategy to spur new interest and possibly create new demand for the new product formulation. And part of the reason they do this is to save on marketing costs for a new product. In this scenario, the new formulation “piggy backs” on the marketing and name of the first launched fragrance. Another part of the reason they do this is to test the demand and brand loyalty for the original “perfume” or “cologne.”
 
Anyway, back to what we were talking about, the more technical definition of “perfume” is that it is a fragrance that consists of the highest concentration of the prepared perfume essence and is the strongest fragrance available. This means that not only do you need to use less, but also that the fragrance tends to last the longest longest. Sometimes this is spelled and called “Parfum.” But Pure Parfum Essence is the 100% formulated essence and depending on a number of factors, it may or may not be offered or marketed and is usually never recommended for individuals with sensitive skin.
 
Another term is “Parfum De Toilette,” and abbreviated PDT, and is usually between a perfume (parfum) and an EDP (defined below) in strength of the prepared perfume essence, but a few companies use the term to describe an EDT.
 
The term “Eau De Parfum” is abbreviated EDP, and is lighter (less concentrated) than “Perfume” (parfum) and PDT, and so is less expensive but still has long lasting characteristics, from 3 to 5 hours. Products can be called “Cologne” in this concentration range.
 
Eau De Toilette” is abbreviated EDT, and is a lighter more delicate fragrance, with an even lesser concentration of the prepared perfume essence. That fact in and of itself makes it most suited to everyday use. It is normally less expensive than Eau de Parfum, and is generally said to last from 2 to 4 hours for women’s “fragrances.” For men’s fragrances, this has the greatest concentration of essence generally available for men and hence lasts the longest, up to 5 hours. An EDT is often available for men in either a splash or a spray.
 
And, just guess what EDC stands for. ... (“Jeopardy” music playing). ...... Yes. You’re right. It’s the abbreviation for the term, “Eau De Cologne” (EDC). This form of fragrance was originally developed in Italy in the seventeenth century A. D. (Anno Domini=in the year of our Lord). But guess what? It is named for, of all places, Cologne, Germany. The reason, of course, for this is because that is where it was first marketed successfully at the end of the eighteenth century A. D. Men and women often generally refer to an EDC as “Cologne”. And by some authorities it is considered the least concentrated of fragrances while others, like me, would teach that it less than an EDT, but more than an after-shave. It is said to last up to 2 hours. Others would say it would last longer. Some teach that an EDT has a higher concentration of essence than an EDC, while others would say the opposite.
 
Aftershave, of course, is a term used in men’s fragrances to describe and is less strong than what is called an EDT, it is the most popular choice and can last for 2 to 3 hours. Aftershaves are kinder to the skin than EDT's. Those with very sensitive skin should use after-shave balms. Products within this concentration range can also be called an After Bath Body Splash, a Body Mist, a Room Spray, or a Linen Spray. What a company calls the fragrance strength is dependent on the packaging it will use and the intended end use of the product.
 
Our final term is “eau fraîche.” This can be considered the lightest scent substance and used as a light splash in hot weather or when engaging in sports. An old-fashioned term for “eau fraîche” is sweet-water.
 
As I mentioned previously, keep in mind that information about the length a fragrance will last on you is dependent on numerous other factors other than the concentration of the essence. Among other things, a fragrance’s “tenacity” is dependent on factors, such as your skin type, diet, physical activity, and environment.
 
Anyhow, you should also know that a number of factors influence how a particular company applies their terminology when designating a fragrance’s strength, or concentration, for any given product.
 
At Martecci’s, we use the following list is as our general conceptual guide as to concentration, from greatest concentration to lowest, for a prepared fragrance essence in a given base, (usually a non-consumable SD-alcoholic, which is great if you're a member of MADD, or DADD).


Pure Parfum Essence
Parfume or Perfume
PDT
EDP
EDT
Cologne
EDC
Aftershave /Body Splash/Body Mist/ Room Spray/Linen Spray
Eau fraîche / sweet water